With the U.S. launch of Novo Nordisk’s Awiqli on the horizon, the diabetes industry is entering one of its most significant shifts in decades. Clinical trials have demonstrated efficacy and safety—but the biggest commercial questions remain unanswered:

dQ&A First Look Awiqli delivers the industry's first real-world patient insights into the once-weekly basal insulin experience.
Drawing on qualitative interviews, quantitative research, and real-world clinical data from Canadian patients already using Awiqli, this insights package provides an early view of how patients are adapting to a fundamentally new treatment paradigm—and what it could mean for the future of the basal insulin market.
Whether you're developing insulin therapies, diabetes technology, connected health solutions, or patient support programs, First Look Awiqli will help you anticipate market shifts before once-weekly insulin reaches widespread adoption.
Contact Us to Learn MoreThe First Look series helps organizations understand what really happens when innovative diabetes therapies reach everyday clinical practice.
Our latest edition, “First Look Awiqli” delivers actionable market intelligence to anticipate change, identify commercial opportunities, and make smarter decisions ahead of the U.S. launch.
First Look Awiqli integrates qualitative interviews, quantitative surveys, and real-world clinical data to provide a complete picture of the user experience.
In-depth interviews with current Awiqli users uncover motivations, emotional reactions, treatment journeys, onboarding experiences, and unmet needs.
A survey of current Awiqli users quantifies the patient experience and validates qualitative findings across a broader population.
De-identified electronic health record (EHR) data provides objective evidence on treatment patterns and clinical outcomes.
Together, these data sources deliver comprehensive, evidence-based insights into how Awiqli performs in everyday clinical practice.
‘First Look’ is syndicated research that brings new product experiences to life.
It provides timely insights from authentic early adopters giving unprecedented access to many recently launched diabetes products each year.
First Look provides insights on the delivery of functional and emotional benefits. It highlights the successes and pitfalls of product adoption and the underlying reasons.
This research excerpt is just the tip of the iceberg. dQ&A has decades of experience across the United States, Canada, and Europe. If you drive critical diabetes research decisions in your organization, dQ&A is the diabetes insight partner that can get the answers you need.