At dQ&A, we understand diabetes from the patient and business perspective. From our syndicated research services to qualitative research to custom research projects focused on specific challenges, we have the tools to answer all your diabetes business questions. Read on on to learn more about some of our research solutions:
MEASURING PRODUCT SATISFACTION
Satisfaction metrics for diabetes therapies, products, and services can be difficult and expensive to collect and interpret. dQ&A's half-yearly satisfaction metrics go beyond ad-hoc studies to give you trended, reliable data that's gathered in a consistent way from a dependable, engaged, and proven patient panel, benchmarked across multiple product and therapy categories, and backed up by five years of detailed historical trends.
TESTING PRODUCT CONCEPTS
dQ&A clients use our qualitative and quantitative methods to build a credible picture of what patients and healthcare providers think of new diabetes therapy concepts, We've been testing new concepts and products in diabetes therapy and care consistently for over seven years - from the purely conceptual to the FDA-approved and fully commercialized - so you can benchmark your results against our database of multiple tests, segments, and categories to see where you really stand.
TRACKING LOYALTY AND SWITCHING
Whether it's willingness to recommend products and services, or the reasons why people with diabetes switch products or brands, we have the data you need, based on more than five years of consistent, diligent measurement. We can help you to track your Net Promoter Score reliably and economically, and monitor your competitors’ too. Most importantly, we explore and analyze why people give the scores they do for products and patient support services. Because we are in regular contact with our panel members, we can ask about reasons for choosing or switching while the experience is still fresh.
ESTIMATING MARKET IMPACT
Because we have large samples of every segment of the diabetes population, and key stakeholders in the diabetes care professions, we’re able to use our research results to draw intelligent conclusions about the likely impact of product innovations, regulatory approvals of new therapies, and structural changes in the diabetes business arena. We can draw together the disparate threads of patient reactions and intentions with healthcare provider attitudes and opinions to build up credible scenarios backed by reliable, independent data.
MAKING PRODUCT DECISIONS
Product and service design is often a series of trade-offs, but how do you get the data you need for those choices? dQ&A offers qualitative research, including in-depth interviews and focus groups, which identify patient-preferred attributes, in their language. We then offer conjoint analysis, mini concept tests, and other techniques to help you reach the optimum set of product features and benefits. Because we focus on diabetes and already know our panel members, we can get straight to the point in shorter, more focused surveys. You get better, more thoughtful and complete responses, for smarter decisions.
New devices and services are starting to make their mark on diabetes management, with the potential to change diabetes care for the better. dQ&A has looked deep into the preferences and experiences of technology for diabetes by people with diabetes, be it online services, social media, or mobile apps. We’re already tracking products in this new arena on a regular basis and helping clients understand what needs to be done to build better experiences.
COMMUNICATING WITH THE DIABETES COMMUNITY
dQ&A can help you refine the language you use with different segments of the diabetes community so that your message gets through. We can help you with copy testing to improve how you communicate the benefits of a therapy, studying how people and healthcare professionals talk about diabetes to freshen up your vocabulary, or in-depth research on the role social media is playing in how messages percolate through the community.