dQ&A’s custom qualitative and quantitive research projects go deep into pivotal business issues for clients, like estimating the potential of a new therapeutic approach or deciding which features to offer in a new product. We get to the heart of the matter quickly. The detailed information we collect regularly through our tracking surveys lets us find research samples from key groups quickly and cuts out long screening questionnaires. The result: deeper insights for better business decisions. 

Many projects are multi-faceted, synthesizing data from patients and their family members, endocrinologists, primary care physicians, and diabetes educators.


  • Testing new concepts in diabetes therapy. Our consistent approach and track record in concept testing means that we can put results in context: benchmarking against our database of past test outcomes. 

  • Qualitative research with target patients to identify barriers to new treatments. We do this via traditional methods such as focus groups, as well as cutting-edge methods such as mobile ethnographies.

  • Weighing patient priorities to drive product decisions. From understanding the most pressing needs of a patient group with in-depth interviews, to finding the right balance of product features through conjoint analysis, we can help.

  • Building communications insights - making sure that you have the right vocabulary and tone to communicate with patients and healthcare providers. Hint: diabetes is a world of multiple viewpoints, priorities, and lexicons.

  • Data for big decisions. We provide independent data to support early-stage investments, product line choices, and acquisition decisions.


We have the ability to place custom questions in our surveys on behalf of clients. These questions can be public or private (i.e., other clients see neither the questions nor the answers). Examples of custom questions include:

  • Proprietary segmentation questions, typically asked of panel members annually so that clients can look at data through their own proprietary “lens.”

  • Reserved question space in each survey, typically used to get a quick read on any “hot button” issues that need investigation or to track a single issue over time.

  • “Mini concept tests” designed to get reactions to new product ideas or possible product improvements.

Let's discuss how our Custom Research Capabilities can make a difference...